The concept pillars of ROGUE CITY are:
Much creative thought has gone in to the brand concept and the development of ROGUE CITY HOTELS. Fresh thinking with quantifiable transparent value throughout, the result is a luxury value – based hospitality offering which guests can and will want to associate with, becoming brand advocates and inspiring loyalty when seeking a stay away from home.
It offers a win-win scenario to guest and owners, by focusing on delivering excellent standards of accommodation and a superior and uncomplicated service dedicated to what guests expect in a high-end boutique hotel with value is added at every touch point. This is made possible by passing on some of the savings achieved from refined overheads that focusses on providing the best service to guests. By not having to subsidise loss making zones as is the case in a traditional hotel setting, our prices for a luxury product are much less than in a mainstream hotel.
As for the facilities not offered within the hotel itself, ROGUE CITY HOTELS will have special arrangements with nearby bars, restaurants, café, gyms and more where ROGUE CITY hotel guests can take advantage of discounts secured by the hotel on their behalf additional unique value to a guest stay. Another reason why ROGUE CITY guests will get much more for less.
To align with consumer’ s increasing appetite and preference for discovering and enjoying local experiences outside the walls of the property, ROGUE CITY underlines the importance of location, location, location in hospitality; by actively encouraging guests to engage with suppliers of local non –competing hospitality and tourism services such as restaurants and cinemas, by choosing to focus on supplying a curated set of services delivered to a high standard, ROGUE CITY is set to succeed in providing such sufficiently positive memorable experiences that they will be recommended to others, garnering true brand equity through the social economy.
1. Independence with local touches
Whilst many global and international hotel brands continue to introduce boutique brands to offer supposed “local feel”, ROGUE CITY is truly independent and comes to market with purity of offering without the dilution of brand values. Our hotels have an individual character, heritage and identity in the area and brand values ensure that subtle elements of the local heritage are evident.
2. Value-based services
Delivering on brand promise is key to longevity of brand equity. Modern, hi tech design, five-star quality bedroom furnishings, linen and amenities, in room kitchen facilities with a 24 hour concierge service will win strong recommendations when delivered at a price point usually associated with a standard product. ROGUE CITY is confident that guests will appreciate the decision to have partnered with local grocery shops, restaurants, cafés, and other suppliers that will deliver to the property or offer value to ROGUE CITY guests. We secure discounts in such outlets for the benefit of our guests, so that the value of staying at a ROGUE CITY HOTEL does not stop with your room rate.
3. Creative use of space
By taking a creative and forward thinking approach to every space within our hotels, only then can the guest be afforded with the satisfaction of a luxury experience, coupled with an affordable price. This epitomises the ideals of ROGUE CITY HOTEL’S ethos, which is you don’t have to be wealthy to experience luxury.